Product Differentiation for Software-as-a-Service Providers
نویسندگان
چکیده
منابع مشابه
Product Differentiation for Software-as-a-Service Providers
The market for the new provisioning type Software-as-a-Service (SaaS) has reached a significant size and still shows enormous growth rates. By varying size of SaaS products, providers can improve their market position and profits by successfully acting in the tension area of customer acquisition, pricing and costs. We firstly elaborate differences concerning product differentiation between clas...
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ژورنال
عنوان ژورنال: Business & Information Systems Engineering
سال: 2011
ISSN: 1867-0202
DOI: 10.1007/s12599-010-0142-4